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This project was a huge opportunity for me.
This is a re-brand for an herb company that needed to update their current look, with a timeless, simple, and "living" look. They wanted to make sure that Living was very clear and stood out on the package when on shelf in the produce department and they wanted to have a package that was different then what consumers are used to finding in their typical produce department.
I had the honor of working on every step of this project. From fleshing out the target market, to coming up with the brand voice and image tone. I was able to design all the packaging, take all the product shots, and cook and style photoshoots for print and digital advertisements. I also was able to design a new 10 ft by 20 ft trade show booth to showcase the product in a simple and clean way.
I believe this brand is my best work.
Complete website being published soon!
The North Shore Organic Living™ brand was created for a launch of organic herbs and microgreens that are sold with the roots attached.
The goal with this brand was to be fresh, bright, and on trend with the foodie movement.
At this point in my career I had never worked on package design, so this was a great learning experience. I worked closely with a design agency to come up with new die-lines for the labels and new artwork to stand out on shelf.
I also worked closely with an agency to design and create a website that is built around photography. All photographs were styled and shot by myself.
In collaboration with another artist, these invitations were created for our wedding.
The goal was to create a simple + timeless piece that would compliment our vintage ranch style wedding.
The mailed invitations included a lined envelope, invite, rsvp card + envelope, details card, and a "map" of the venue.
For the ceremony, I created a handout with details of the afternoon that unfolded into a cute poster for guests to keep.